Client Mrs. Kim's Grill
Service Creative Direction / Illustration / Visual Collateral
Grill Stix opened in Melbourne in 2017, specialises in homemade quick bite Korea street food like skewers, or crispy fried chicken. Grill Stix branding had to create a visual image emphasising the comfortable atmosphere of modern izakaya bar and at the same time to show a friendly image by developing characters based on their main serving menus in order to communicate with target generation. Illustrations are used in the design of the menus, stickers and packages.
